Book Review: "10X is Easier Than 2X" by Dan Sullivan and Dr. Benjamin Hardy

I have yet to find a solo business owner (myself included), who doesn’t find themselves wading through the murky waters of self-doubt and existential crisis at some point. You ask yourself, "What am I doing? Am I enough? Do I even know anything worthwhile?" 

This book breezes in with the swagger of a confident entrepreneur by the name of Dan Sullivan—teacher to over 25,000 high-level business folks (no biggie)—and the insightful Dr. Benjamin Hardy, who seems to have plucked the secrets of entrepreneurial courage straight from the universe. Together, they deliver a powerful message: reaching for a tenfold increase in your business is shockingly simpler than merely aiming for double. I know, my mind was blown too!

The book deftly guides you through a process not only of recognizing your unique abilities but also of embracing them. We're talking about the type of encouragement that makes you want to stand on the rooftop, shout your truth, and maybe even do a little dance (don’t worry, I won’t tell anyone about that dance). Sullivan and Hardy emphasize the importance of peeling back the layers of who you are and what you truly want from life and your business. 

As someone who’s often felt like a square peg in a round hole—in other words, an outsider—I found comfort in this message. The authors provide permission to embrace those quirks and idiosyncrasies. They make it almost impossible not to feel proud of your unique brilliance, even if, at times, you may feel like a delightful mess. So, high-five to them for that!

One of the standout elements is how it inspires courage. We're not talking lion-hearted bravery here (unless you count overcoming the fear of public speaking as lion-hearted), but it does help you muster the nerve to pursue what you genuinely believe in. The chapters are sprinkled with real-life stories and actionable steps, so you can gradually transition from doubting yourself to celebrating every little win. 

I particularly enjoyed the exercises that prompt introspection without feeling like you’re stuck in a psychotherapy session that fails to provide snacks (seriously, where's the coffee and cookies?). This book encourages readers to reflect on their life achievements and growth over time, which brings a sense of accomplishment and direction that we all crave.

For those of us longing to be recognized for our expertise without sounding like an ego-glorifying peacock, Sullivan and Hardy offer a roadmap. They remind us that clarity leads to confidence, which ultimately showcases our knowledge without the icky residue of arrogance. 

Overall, "10X is Easier Than 2X" has earned its place in my top ten reads. Right alongside “Rising Strong” by Brené Brown and “The Secret Lives of Introverts” by Jenn Granneman, it’s a compelling reminder that figuring out who you truly are and then embracing that identity is an exhilarating journey. 

Whether you prefer to read on Kindle, engulf yourself in the feel of a hardback edition, or listen to the audiobook (a personal favorite while walking the dog), this book is bound to resonate with those who seek clarity and purpose. It’s more than just a guide to business growth—it’s a celebration of who you are and what you have to offer. I’d highly recommend you read it.